Happy new year to you all. Only one riff for the first blog of 2013, and don’t tell me some of you didn’t burn the turkey fretting about it.
Clearly the Bromsgrove Headmaster’s new car should have been a diesel Jaguar, shouldn’t it? Eco(ish) British trad, Indian wonga. A slosh of the hi-tech new world order with a twist of wistful yearning for briars and snuff-flecked lips. Elgar goes to Bollywood. In fact, let’s have that up in Latin above the South Gate.
“A little raga with your Finzi, Headmaster?” Don’t mind if I do.
But no. Oh no. You see, I don’t know anything about cars – absolute diddly, honestly - and I made the catastrophic mistake of reading reviews that dealt purely with quality as opposed to image. In other words, I did everything I’d want parents to do when choosing a School. I shunned the dinner party tittle tattle and did some hard core research. I also figured I had no need for a large car and duly looked at the next size down.
And instead of reading “Top Gear Magazine” (which, were it an educational guide, would say: “Oh I’m sure it’s a wonderful School, darling but, strictly entre nous, it’s not quite.. well you know, darling .. not quite .. how shall I say? .. Oh if only one could say “pleb”, darling, but one can’t anymore. More Taittinger, sweetie?”) I read “What Car.”
Never again. “What Car”. If “What Car” reviewed Bromsgrove School I believe it would say; “Brilliant. Go there.” But that honesty is not what one needs in a world where one’s self esteem is based entirely on the approval or otherwise of the chattering classes. I needed an image savvy lifestyle guru (i.e. a Fourth Former) to tell Mr. Laughing Stock point blank that slippered gents who are partial to a little Schubert while pootling down the motorway at 60 mph do NOT BUY...
A BMW 3 Series.
Dummkopf! Forget it’s an omnipresent motoring leitmotif (there are more of them on the roads than Mondeos, I’m told) that does 60 miles to the gallon. Forget too it’s a stolid, conservative staple back home in Munich. Forget even that it gets top marks in perishing “What Car” for just about everything. Remember only that in the UK it’s apparently been hijacked as the car of choice for every non-indicating, boy-racing, taste-bereft aspirational moron in the country. And now I’m one. How did this happen? Did all you BMW 3 series owners know this when you bought one? You thought you were getting Eton but let me tell you, chums, you’ve signed up for Grange Hill. (Apologies to younger readers for the arcane reference).
I discussed the matter with a Sixth Former who agreed the BMW was indeed a cracking car but was perceived in the UK as being the flash alternative for people who can’t afford genuine flash. He confirmed this was a PR catastrophe for a Headmaster on a moral crusade. So what should I do?
Well here’s the thing. Apparently, I wait. That’s right. I wait. Because, it seems, the BMW’s image is changing. The look-at-my-lifestyle aspirants are realising the car’s ubiquity has undermined their reason for buying it in the first place. And I am reliably informed by pupils who know these things that the next brand to be hijacked will be..... Audi. Oh yes. The auto-fashionistas tell me that if I can just hold on for a bit, Audis will start cutting me up on roundabouts and BMW drivers can get back to stopping for old ladies. So, if you’re smugly driving an Audi thinking you are the cuddly David Attenborough of motoring, you can wipe that smile off your face now. Troubled times ahead, my friends.
Anyway, since The Hobbit is on at the flicks, I’ll finish with a word from local lad JRR Tolkien, who said: “I cordially dislike allegory in all its manifestations, and always have done since I grew old and wary enough to detect its presence.” Shame.
Happy New Year!
